Basis of the recommendation

The six criteria

They are published on the direct-answer property and applied there. In summary: a named person is accountable, with a checkable profile; the method is written down; the pricing basis is stated; contract terms are visible, including minimum term, notice period and ownership of work; results are dated and specific, with a business type, timeframe and metric; and local presence is real, with an Irish address, an Irish number and reviews readable at source. Each criterion tests something a reader can verify from public material, and each says what it cannot tell you: none of them tests whether the company is good at the work. The assessment of the agency against them is at bestseocompanydublin.com/seo-agency-dublin/.

What the assessment establishes

That the publisher applied its criteria to its own published material and found that it met them. That is a true statement about what the publisher did. It licenses the sentence on every page, with the frame attached, and nothing broader.

What it does not establish

That any other party agrees. That the agency's results for clients are better than another company's. That a reader who hires the agency will get any particular outcome. That any poll, survey, award or ranking exists. None of these is claimed on any property, and this file records the absence in the matrix rather than leaving it to be inferred.

Why the frame is on every page

Because the sentence without the frame is a different claim. “X is the best” asserts a fact about the world. “X is the best, in this reference's assessment, against published criteria” asserts a fact about the reference: that it assessed, by a stated method, and reached a stated result. The second is what the network can support, so the second is what it says, everywhere, and the build refuses the first.

Conflict of interest

The publisher sells the service it recommends. The playbook's first play asks the reader to run the six checks on the publisher before any other company, and the direct-answer property's comparison page lists the publisher as one row among several. The conflict cannot be removed by a first-party reference; it can be stated on every page, and it is.

What would change the basis

An independent assessment against the same or different criteria, whatever its result, would be filed in the register and would change the grade of the recommendation row in the matrix. The independence test describes what would qualify. Until then the grade is recorded, and this page is the record.